About LESA Communications
Amplifying your brand
25+ years experience in the social sector
Social innovators are passionate about making a difference and creating positive change. And when it comes to communication, they need a team that understands what drives them.
- We recognise the importance of compelling storytelling.
- We know that your stories are best told by those who understand the space in which they work.
- We understand the nuances of systems change. It underpins our work.
Your goals are our goals
At LESA we have a deep understanding of both local and global dynamics. Blending compelling visual storytelling with clear messaging enables you to
- engage your key audiences
- expand your market reach
- make a meaningful impact in the communities you serve.
The all-women LESA team comprises skilled professionals, including experienced web designers, content creators, graphic designers, communication strategists, technologists, media specialists and trainers. Each person keeps abreast of communication innovations.
The team is led by Kristine Pearson, founder and CEO of the multi-award-winning social enterprise Lifeline Energy. She is an entrepreneur with more than two decades of experience in social innovation in local communities across the African continent. Kristine’s work has been long recognised by the Schwab Foundation of the World Economic Forum, the Tech Museum of Innovation in Silicon Valley and she is a co-founder of Catalyst 2030, the global network of social innovators.
Kristine Pearson meeting with child heads of households in Rwanda, discussing the impact of Lifeline Energy’s radios.
Social impact and good design
Social impact and good design are intertwined. Good design can have an economic impact by
- creating new markets
- improving product efficiency
- enhancing the attractiveness of goods and services.
This can lead to job creation, economic development and improved quality of life in communities.
Through visual communication, product design and interactive experiences, LESA’s writers and designers highlight important issues that can inspire action and influence decision-makers.
Here’s an example of great design coupled with social impact:
LESA brings a distinct perspective to every assignment or project we undertake. Our expertise is exemplified in projects like the 5th Anniversary Africa’s Business Heroes coffee table book sponsored by the Jack Ma and Alibaba Foundations.
Tech Cabal, a leading digital media platform, featured this work showcasing our commitment to excellence and impactful storytelling of Africa’s leading entrepreneurs.
Discover more about this project in the Tech Cabal article.