About LESA Communications
Amplifying your brand
25+ years of experience in the social innovation sector
Entrepreneurs and other social innovators are driven by passion and purpose and are committed to creating meaningful impact. At LESA Communications, we are the team that truly gets what drives them.
- We amplify your impact by crafting tailored strategies that enhance online visibility and engage your audience.
- We tell your story with authenticity, ensuring your mission resonates with those who matter most.
- We understand systems change; it’s at the core of our work, enabling us to navigate the complexities of ecosystems, markets and industries.
Your goals are our goals
At LESA Communications, we transform your goals into tangible results. With expertise in both locally and globally, we craft strategies that combine powerful visual storytelling with clear, impactful messaging to help you:
- Inspire and engage the audiences that matter most.
- Expand your reach into geographic areas or new markets with precision and purpose.
- Drive lasting change in the communities and customers you serve.
We don’t just tell your story – we make sure it’s heard and understood.
Designing for impact
Great design is the blend of form and function, where aesthetics and purpose align to create something memorable, impactful and effective. Whether it’s a website, a report, a logo, or an infographic, great design is clear, intentional and resonates with its audience.
Great design:
- Tells a story and communicates a message while fulfilling its practical objectives.
- Uses thoughtful typography, striking visuals and cohesive layouts to ensure clarity and ease of use.
- Doesn’t just capture attention; it holds it, leaving a lasting impression that connects with people on a deeper level.
- Reflects the essence of the organisation it represents, creating a visual identity that is both distinctive and timeless.
The team is led by Kristine Pearson, founder and CEO of the multi-award-winning social enterprise Lifeline Energy. She is an entrepreneur with more than two decades of experience in social innovation across Africa and beyond. Kristine’s work has been long recognised by the Schwab Foundation of the World Economic Forum, the Tech Museum of Innovation in Silicon Valley, was named a Time Hero of the Environment and received the African Women’s Innovation and Entrepreneurship Form (AWIEF) Lifetime Achievement Award. She is a co-founder of Catalyst 2030, the global network of social innovators.
Kristine Pearson meeting with child heads of households in Rwanda, discussing the impact of Lifeline Energy’s radios.
Social impact and good design
Social impact and good design are intertwined. Good design can have an economic impact by
- Creating new markets
- Improving product efficiency and viability
- Enhancing the attractiveness of goods and services
This can lead to job creation, economic development and improved quality of life in communities. Through visual communication, product design and interactive experiences, LESA’s writers and designers highlight important issues that can inspire action and influence decision-makers.
Here’s an example of great design coupled with social impact:
LESA brings a distinct perspective to every assignment or project we undertake. Our expertise is exemplified in projects like the 5th Anniversary Africa’s Business Heroes coffee table book sponsored by the Jack Ma and Alibaba Foundations.
Tech Cabal, a leading digital media platform, featured this work showcasing our commitment to excellence and impactful storytelling of Africa’s leading entrepreneurs.
Discover more about this project in the Tech Cabal article.